Our strategy: Focusing on growth and optimizing the value chain

The essence of our strategy is to focus on Care Chemicals in detergents, cleaning agents and body care products, and on streamlining our value chain. We strive to implement upstream steps within HANSA Group using our own capacities whenever possible.

In 2007, in line with this strategic target, we upped capacities at CHEMISCHE FABRIK WIBARCO GmbH, where we make surfactant feed materials and intermediate products mainly deployed in downstream surfactant production.

To expand the value chain, we took over parts of the former Henkel plant in Genthin, where we founded our subsidiary, WASCHMITTELWERK GENTHIN GmbH. The construction of a new surfactant plant at our Genthin location increased our surfactant production capacity several times over.

We turn these surfactants into detergents, cleaning agents and body care products at our subsidiary LUHNS GmbH, acquired in 2010. We turn any leftover production material into profit on the lucrative surfactant market.

This strategy lets us cover the entire value chain from surfactant feed materials and intermediate products to finished Care Chemicals.